SWOT Analysis¶
A SWOT Analysis is a means of planning for businesses, allowing them to identify their strengths, weaknesses, opportunities, and threats - categorising information into both internal and external factors.
| Helpful | Harmful | |
|---|---|---|
| Internal | Strengths | Weaknesses |
| External | Opportunities | Threats |
Having conducted a SWOT Analysis, businesses are in a better position to begin strategic planning.
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